How many times has this happened to you? You leave work and want to drop off the clothes at the dry cleaner on the way home - next thing you know, you are already at home and your dry cleaning? Well, you might be suffering from what Yale researchers call “dry cleaning effect”.

This minor error of memory may be evidence of two competing parts of the brain, one that harbors habits, and another involved in learning. Read about how dueling brain systems may explain why you forget to drop off the dry cleaning.

(via Softpedia)

This entry was posted on Thursday, December 18th, 2008 at 8:39 am and is filed under Semantic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.